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Nimra Bucha -- The Mother , Karachi
Teeli beyond

Decoding Primetime Hegemony: Who Is the Default Pakistani?

If you turn on your television in 2026, you will be confronted by a remarkably smooth world. There is no grit. There is no linguistic overlap. There is no visual dissonance. Instead, there is a singular, high-definition version of “the Pakistani life” that feels less like a reflection of our

farad bombaywala
Blender: The Smartest Show on TV?
Is this the smartest show on TV?  Blender. Hosted by Fahad Bombaywala, Executive Director at 365 and alum of M&C Saatchi and Ogilvy, Blender looks nothing like mainstream Pakistani TV. It sounds smart, feels sharp and refuses to play dumb. It treats the audience as if they’re already insiders. At...
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internet 2025
Confessions of a Chronically Online Pakistani Woman
I live on the internet. Not just on it, but in it, like a fish in plastic-choked water, inhaling memes instead of air. It wasn’t always this bleak. The internet once felt like refuge, a parallel world that softened the suffocation of the offline one. Sharing silly memes was rebellion in miniature, an...
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Between Dramas and Discos: Pakistan Holds Many Worlds
For those who view Pakistan through a narrow lens, the country is imagined as a stage for endless morality plays. In mainstream dramas like Humsafar or Khiṭāb, morality is pitted against desire, female agency is checked at every turn, and middle-class values dominate the script. It’s a lens that freezes...
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Maria B hates gay people
Queer Visibility as Defiance: The Stakes of Pakistan’s Culture Wars
For centuries colonial and nationalist projects have painted Muslims as either hyper-conservative or exotically oppressed. Queer Muslims disrupt both of these images. Their stories are ones where faith, identity, and desire collide in ways that colonial histories, patriarchal traditions, and global pop...
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Sabeen-Mahmud-mural
Was Sabeen Hijacked by Hate Again?
The moral outrage over Parwarish began the way most internet scandals do: with one screenshot. One frame, shared a thousand times over. A blink-and-you-miss-it second in ARY’s hit family drama Parwarish  The scene that became the centre of controversy was one where the protagonist Wali records a song...
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Screenshot 2025-07-28 at 5.53
Are Pakistani Films (and Audiences) Ready for AI?
Pakistan’s film industry is a click away from artificial intelligence. So how do we use it? So far, generative AI in Pakistan has been restricted to the commercial space. Brands like Zong, Olivia, Ufone, and Zero have proudly announced the use of AI-generated visuals in advertising campaigns. These experiments...
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mahvish Ahmed
Book Review: On My Way, Mahvish Ahmed Finds Home and Herself Abroad
In her beautifully written memoir On My Way, economics lecturer turned content creator Mahvish Ahmed invites readers into a deeply reflective journey as she navigates the challenges of life as an expat mom. The candidly written and evocative memoir, brings forth the warmth and exuberance of a young mom’s...
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parwarish slap wali sam jaffri
Ranking the Most Loving (and Most Harmful) Parents in Parwarish
Parwarish is most relatable portrayal of Pakistani family dynamics on TV today, eschewing melodrama and moral binaries to show the small choices that shape entire lives Parenting is not just a background detail here it’s the emotional engine of the story. From suffocating patriarchs to quietly radical...
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A Rom-Com Addict’s Review of Love Guru
If you love romantic comedies, you’ll spot the references in Love Guru instantly — from Hitch to Kuch Kuch Hota Hai, the film plays like a mixtape of your favorite love stories. Nadeem Baig’s  Love Guru has a self-awareness that may look like cynicism but grows into a gentle exploration of love and...
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Sana you suf media narrative
The Urgency of Responsible Storytelling in Pakistani Television
Television in Pakistan rarely pushes back. Most dramas reinforce the same message: don’t question authority, protect tradition, and preserve the status quo. A woman punished for wanting more. A man rewarded for saying less. Most of our screen stories serve the same goal. Don’t question the preacher....
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