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Accept the Slap but Censor the Hug: TV Outrage

In the world of social psychology, there is a concept known as the “threshold of tolerance.” It’s the invisible line that...

Men Age Into Legends. Women Age Into Punchlines

Ageism and misogyny do not announce themselves as villains. They arrive smiling, joking, framed as banter. This week, we...

The Mother: A devastating family drama about being unseen

There are no villains in Usama Khan’s “The Mother”, only a slow suffocating absence. Absence of attention, of purpose, of...

Beyond the Call: How to Kill Your Dreams

Beyond the Call is an anti-motivational tale about choosing a steady pay-check over passion. Teeli’s four-part corporate...

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The Great Shift is Not a Compliment – We’re Not Your Aesthetic

I scroll through TikTok, and there it is—another video captioned “The Great Indian Shift.” Yesterday, we were the punchline of “curry” jokes. Today, we’re trending. But as a Pakistani woman, I see through the façade. Demure, well-read, and beautiful—has the world turned into a rishta-wali...

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If These Reality Shows Came to Pakistan, We’d Never Stop Watching

Let’s be real: Pakistani reality TV is kinda dead. Yeah, we’ve had some singing and talent shows here and there, but nothing that truly hits. Meanwhile, Shark Tank Pakistan pulled insane engagement because it was fresh, relatable, and actually useful (plus, we all love a good “main paisay double karunga”...

ARY Opinions

Musaddiq Malek: A Director Who Understands Women

The last decade has been a good one for the Pakistani drama scene, with new actors gracing our screens to new channels emerging that have completely revolutionized both drama production and drama viewership. And in this haze of novelty a bright young director has emerged. Musaddiq Malek, an alumnus of...

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Young Pakistani Actors We Are Obsessing Over in 2025

From breakout performances in dramas to viral social media moments, these young actors are shaping the future of our screens. Whether they’re actors, singers, or influencers, they’re bringing something new to the table and catching the eyes of fans everywhere. In this list, we’re introducing you...

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This Pakistani Artist Has Designed for Hermès

From luxury hotel lobbies to high-end boutiques, Nosheen Iqbal’s art has quietly woven itself into some of the most recognizable spaces in the U.S. Her signature fiber artistry has landed in spaces like Hermès, Marriott, Starbucks, and DoubleTree. Her embroidered skyline installation graces downtown...

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We All Really Need to Talk About PECA

On January 27, 2025, amendments to the Prevention of Electronic Crimes Act (PECA) were approved by Senate Standing Committee on Interior. Why should this matter to you? Because these changes threaten the way we get our news. If passed, they give the government the power to control what information we...

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Mastering the Attention Economy: The Sejas’ Formula for Media Dominance

In an era where attention spans are shrinking and content is abundant, capturing—and keeping—an audience has become a science. Few understand this better than Jerjees Seja, CEO of ARY Digital Network and his brother, Abdullah Seja, COO of iDream Entertainment. With a track record of producing some of...

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The Interviewers Everyone Should Be Watching Now

Our attention span has gone to tatters and so has the quality of the content we consume. Consumers on digital platforms are clicking on funny, snarky and low-quality content on a daily basis. When an interviewer makes low IQ comebacks reel ‘views’ quadruple in mere seconds. In the rat race to go viral,...

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Anatomy of a Pakistani Drama Villain

If you’ve ever spent multiple lazy evenings glued to primetime dramas, you’ve undoubtedly come across: the villain. These characters are the true lifeblood of our television screens, spinning webs of deceit and sprinkling chaos like it’s glitter. So, what makes a perfect South Asian villain? Let’s dive...

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I Joined TikTok So You Don’t Have To: The Wild World of BrownTok

TikTok is a fever dream, but BrownTok? That’s a whole other level. It’s chaotic, heartwarming, problematic, hilarious—and at times, profoundly eye-opening. This corner of the app is where brown people Desis, Arabs, North Africans, and anyone with melanin and trauma from being asked “But where are you...

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Decoding Primetime Hegemony: Who Is the Default Pakistani?

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