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Opinions Pakistani Cinema
Are Pakistani Films (and Audiences) Ready for AI?
Pakistan’s film industry is a click away from artificial intelligence. So how do we use it? So far, generative...
mahvish Ahmed
Book Review Opinions
Book Review: On My Way, Mahvish Ahmed Finds Home and Herself Abroad
In her beautifully written memoir On My Way, economics lecturer turned content creator Mahvish Ahmed...
parwarish slap wali sam jaffri
ARY Opinions
Ranking the Most Loving (and Most Harmful) Parents in Parwarish
Parwarish is most relatable portrayal of Pakistani family dynamics on TV today, eschewing melodrama and...
love guru inspiration board
Opinions Pakistani Cinema
A Rom-Com Addict’s Review of Love Guru
If you love romantic comedies, you’ll spot the references in Love Guru instantly — from Hitch to Kuch...
Sana you suf media narrative
Opinions
The Urgency of Responsible Storytelling in Pakistani Television
Television in Pakistan rarely pushes back. Most dramas reinforce the same message: don’t question authority,...
great Indian shift
Opinions
The Great Shift is Not a Compliment – We’re Not Your Aesthetic
I scroll through TikTok, and there it is—another video captioned “The Great Indian Shift.” Yesterday,...
reality tv Pakistan
Opinions
If These Reality Shows Came to Pakistan, We’d Never Stop Watching
Let’s be real: Pakistani reality TV is kinda dead. Yeah, we’ve had some singing and talent shows here...
Musaddiq Malek
ARY Opinions
Musaddiq Malek: A Director Who Understands Women 
The last decade has been a good one for the Pakistani drama scene, with new actors gracing our screens...
Young Actors
Opinions
Young Pakistani Actors We Are Obsessing Over in 2025
From breakout performances in dramas to viral social media moments, these young actors are shaping the...
Nosheen
Opinions
This Pakistani Artist Has Designed for Hermès
From luxury hotel lobbies to high-end boutiques, Nosheen Iqbal’s art has quietly woven itself into some...
PECA 2025
Opinions
We All Really Need to Talk About PECA
On January 27, 2025, amendments to the Prevention of Electronic Crimes Act (PECA) were approved by Senate...
box office hits
Opinions
Mastering the Attention Economy: The Sejas’ Formula for Media Dominance
In an era where attention spans are shrinking and content is abundant, capturing—and keeping—an audience...
interview formats
Opinions
The Interviewers Everyone Should Be Watching Now
Our attention span has gone to tatters and so has the quality of the content we consume. Consumers on...
Saran Tahir-2
Opinions
Anatomy of a Pakistani Drama Villain
If you’ve ever spent multiple lazy evenings glued to primetime dramas, you’ve undoubtedly come across:...
BrownTok - chaos and trends
Opinions
I Joined TikTok So You Don’t Have To: The Wild World of BrownTok
TikTok is a fever dream, but BrownTok? That’s a whole other level. It’s chaotic, heartwarming, problematic,...
sci-fi-in-pakistan
Opinions
Where's the South Asian Sci-Fi on Screen? The Future is Waiting
Why is South Asian sci-fi still trapped in the shadows? We’ve got the stories, the characters, the sheer...
Picture1
Hollywood Opinions
Watching Wicked in Pakistan: When Fantasy is more Real than Reality
Wicked: Part One (2024) may seem like an escapist fantasy but the film’s themes— fascist governments,...
6WgZReUj8gdLTNFNmsf3t1oAi2eFZhird_iZI9fYu9w
Opinions Pakistani Cinema
Whats wrong with Pakistani Cinema?
Ek saal do maheenay aur ek din.. This was the last time I posted anything and that too was of a movie....

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