At first I thought I was the only lunatic drama freak around, who was actually watching the two promos of “Kuch Pyar Ka Pagalpan” over and over again – then I discovered that there are many like me, who are really, really happy at the thought of an upcoming romantic serial and are repeatedly watching the promos.

To date, I have not figured out what it is about this serial that has already hooked so many viewers. It might be the dream production team, with Haissam Hussain as the director and Samira Fazal as the writer. It might be the cast: Sanam Baloch, Fawad Khan, Mikal and Aisha Khan. It might be the fact that we have had too many serious and tragic dramas lately, and not very attractive love stories (Dastaan being probably the only exception).

Overall, I feel the marketing of this serial has been excellent. The promos are beautiful, with the gripping, poetry-like voice-over of Humayun Saeed and random dialogues which do not reveal who said them and when – they do not give away any story at all, which I feel is something other productions need to take note of. Promos and plot outlines on the websites of television channels give away all the crucial details of dramas and soaps, and in turn, take away all the charm and suspense. The marketing team of this serial has done nothing of the sort yet, and I do hope it remains that way. Viewers are already making wild guesses at the story and who the ‘psycho lover’ in the drama is.

For now, the psycho lover is me and I am LOVING the promos.

Written By HA