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If you love romantic comedies, you’ll spot the references in Love Guru instantly — from Hitch to Kuch Kuch Hota Hai, the film plays like a mixtape of your favorite love stories.

Nadeem Baig’s  Love Guru has a self-awareness that may look like cynicism but grows into a gentle exploration of love and romance. Unfortunately the film ends as predictably as any stock romantic comedy. A genre-savvy film with strong visual polish and a knowing sense of humor, it leans into the conventions of the form investigating and subverting classic rom-com tropes while grounding them in a distinctly Pakistani context. It doesn’t reinvent the rom-com but it certainly does reference them a lot.

The French film The Heartbreaker(2010) is probably the most obvious parallel with echoes throughout the structure and characters. Love Guru is not a direct remake as it has many familiar elements.

A Charming Manipulator with a Code like Hitch

Love Guru opens with surprising finesse. Adil (Humayun Sayeed) woos a string of women helping them realize that the relationship they are currently in is not right for them leaving them broken-hearted but open to love. That sequence might have come across as harsh and cynical in other hands, but Sayeed’s smooth performance is reminiscent of Will Smith’s “date doctor” in Hitch (2005), where a combination of charm and manipulation, is balanced towards the right side because the manipulator has a code and therefore feels refreshingly honest even in his deception.

Hired to Break Up the Wedding” from Teefa in Trouble

From there the plot follows a romcom trajectory, setting up a choice. Like Teefa in Trouble (2018)  Love Guru centers on a male lead hired to break up a woman’s engagement — only to unexpectedly fall for her himself. Adil, is recruited by Khan Sahab (Javed Sheikh) to sabotage his daughter Sophia’s (Mahira Khan) marriage to the son of a family rival. His mission: pretend to be a hotelier, and steal Sophia’s heart before she walks down the aisle. It’s a ridiculous plan, and the film knows it. That lampshade hanging is part of what makes the first act of Love Guru enjoyable. Packed with smart comedic beats, well-timed inside jokes, and generous chemistry between Saeed and Mahira Khan.

 

Mismatched Heist Crew from Ocean’s Eight

Cinematographer Suleman Razzaq’s frames are stylish without being too slick, and Vasay Chaudhry’s screenplay injects cultural specificity into a familiar genre with refreshing confidence. Adils sabotage team Marina Khan, Mani Liaqat, Vardah Aziz, deliver levity as a less competent Ocean’s Eight (2018) crew.   Working together to execute a plan with their dubious skill instead of stealing diamonds their goal is to steal a love interest.

Idyllic English Countryside Romance from Nottinghill

Sophia is a grounded architect with a well-defined moral compass and real professional ambitions. The Adil–Sophia romance carries the visual and tonal cues here of Notting Hill (1999) minus the floppy haired charm. From romantic boat rides to the English setting and cultural contrast. Their courtship, staged through architectural site visits and leafy countryside excursions, plays out like the fantasy version of flirtation: designed, aesthetic, and smooth. One scene in particular mirrors it exactly. The one where we meet Sophia’s fiancé in her hotel room just when Adil comes to confess his love. And this is the turning point of the movie.

Too-Good Fiancé from Kuch Kuch Hota Hai

Love Guru’s biggest strength is its emotional intelligence, its care with character—becomes its most baffling weakness. Because the film goes out of its way to make Sophia’s fiancé  Ali Ahmed (played with affable ease by Ahmed Ali Butt) not a villain or obstacle, but a genuinely good person: someone who listens to her, laughs with her, respects her boundaries, and even reconciles with her father. They get each other. They have history. There’s honesty. At the end he makes the choice for her like  Salman Khan’s Aman in Kuch Kuch Hota Hai (1998). Once again he is the vulnerable and honest one where our main characters refuse to do so. It is possible the point they were making was that  Ali Ahmed while a really great guy was not the right one for Sophia. She was only with him because the status quo was easier than taking a risk. Instead of looking for what’s right for her she was sticking with what was safe. But in that case should she have not chosen herself and rejected both suiters realizing she needed something else all together.

Sabotage Triangle” from My Best Friend’s Wedding

The ending does not square with the rest of the movie it feels not just unearned but tonally off. In a lot of ways the movie is rooting against the couple and making the case for why Sophia and Adil are mismatched but no concrete reasons why they would be good together. Throughout the film, Adil’s team (who literally build a stalker-style murder board to decode Sophia’s personality) laugh about how well he’s impersonating the man of her dreams. Adil lies, spies, manipulates, and performs emotional espionage in the name of love. In My Best Friend’s Wedding (1997) Julia Roberts commits similar sabotage and the “bad guy” turns out to be good, which complicates the central love triangle. Love Guru plays with similar themes of weddings as high-stakes emotional tests, and characters realizing too late what they want but unlike the older movie this one does not seem to take its own ideas to their logical end.

Why should Adil and Sophia be together? We know he’s good at becoming what others want him to be but we never really get to know him. Beyond the act, who is Adil, really? What are his values? What music, food, or causes does he care about? Are they compatible with who Sophia is? The film doesn’t say. And yet, Sophia still ends up with him.

Love Guru asks us to believe that chemistry built on pretence is somehow more “real” than the relationship she already has—a relationship based in understanding and honesty. That’s not a satisfying romantic twist. To be clear: Love Guru is not a bad film. It’s well-crafted, funny, good-looking, and filled with performances that rise above the material. Mahira Khan gives Sophia dignity, depth, and vulnerability. Ahmed Ali Butt is a revelation in his role. Humayun Saeed is undeniably watchable. The world of the film is glossy but specific, aspirational without becoming alien. But the emotional math doesn’t add up. When a story claims to celebrate a woman’s choice, it shouldn’t make that choice feel so narratively convenient. Or worse, hollow.

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A Rom-Com Addict’s Review of Love Guru